"The fact that this auto expo can be held on schedule despite all difficulties is in itself the greatest feature and bright spot. It has attracted many eyes at home and abroad and will leave a deep impression in the history of China's auto industry and exhibition industry." On the 19th, the 17th Changchun Auto Expo ended in the lingering sound, leaving us not only a group of striking numbers, but also a strong impetus to boost the development of Changchun's auto industry.
Give Full Play to the Platform Advantages of Auto Expo to Boost Economic Recovery
As a "government-led, market-operated" large-scale exhibition event, Changchun Auto Expo is the "first show" of exhibition industry in northeast China under the regular epidemic prevention and control. It is also the first large-scale auto show held in China after the epidemic has been effectively controlled. During the preparation, the city leaders listened to the reports of the preparatory work many times and made a series of specific instructions, which reflected the spirit of being highly responsible and courageous in taking on responsibilities and laid a solid foundation for the success of this auto Expo. During the exhibition, Wang Kai, a member of the Standing Committee of the Provincial Party Committee and Secretary of the Municipal Party Committee, attended the opening ceremony and toured the exhibition hall. Leaders including Wu Jingping, a member of the Standing Committee of the Provincial Party Committee and Executive Vice Governor, Mayor Zhang Zhijun, Vice Mayor Jia Lina, Vice Mayor Lv Feng, and Vice Mayor Wang Haiying visited the exhibition site for investigation and guidance, and gave high praise and recognition to the work of the Expo. It can be said that after the SARS outbreak in 2003, Changchun Auto Expo has once again taken the lead in taking the lead in advancing the auto show industry. It can effectively promote the development of the city's auto industry, stimulate the consumption of the entire auto industry chain, drive the tertiary industry to increase employment and enhance economic vitality.
According to statistics, 51852 vehicles were sold with a total turnover of 10.3 billion yuan at this year's Changchun Auto Expo. The number of people entering the Convention and Exhibition Center of the main venue was 233,000, and the number of people entering the 17 sub-venues was about 49,000, with a total number of 293,000 and an online exhibition hall audience of 575,000. During the current Changchun Auto Expo, the number of bus passengers increased by 77.8% as compared with normal. Hotel occupancy rate from less than 30% quickly reached 87%; The business hours of the surrounding catering enterprises were extended by an average of 5-6 hours, The number of customers entering the stores was more than 3 times that of the non-exhibition period, and the business revenue increased by an average of 84%. The turnover of leisure and entertainment industry increased by 150% on average, the rate of tourists entering tourist attractions increased by 43%, and the business volume of advertising, design and construction, equipment leasing and other enterprises increased by 70%. The high-quality platform built around the Auto Expo has promoted more enterprises to resume work and production, benefited more industries and greatly boosted consumer confidence.
Break the Traditional Model and Realize Diversified Development of the Exhibition
This year's Auto Expo will create an innovative exhibition management mode, which will radiate the Expo to the whole city and the surrounding modern metropolitan areas in the form of "main venue+sub-venue+online exhibition hall", allowing more people and enterprises to participate, enriching the connotation of the Expo and expanding the extension of automobile culture.
The total exhibition area of this Auto Expo reached 203,000 square meters. It will be displayed in the form of a main venue plus the sub-venue, surpassing all previous exhibitions. The main venue is located in Changchun International Convention and Exhibition Center, with an exhibition area of 150,000 square meters; There are 17 sub-venues, mainly including Kaixuan Road Second-hand Car Market and some 4S shops, with a total exhibition area of 53,000 square meters. The number of participating brands reached 150, 124 enterprises gathered in Changchun, with a total of 1,655 vehicles participating online and offline, making the scale of participating vehicles the largest in history.
The exhibition will also make full use of digital means such as cloud computing and big data to open up online exhibition halls. Through the advantages of breaking through the site limitations, wider participants and more diversified marketing methods, the exhibition will turn the short-term traditional auto show into a long-term platform integrating "exhibition+transaction+cooperation", opening a new era of personalized "cloud exhibition" for Changchun Auto Expo.
Set a Benchmark for Epidemic Prevention and Control at the Exhibition
It is the first time to use auspicious codes to manage exhibitors and exhibitors, the first time to make health screening procedures, and the first time to formulate epidemic prevention standards for exhibition industry. One by one, those initiatives have demonstrated the prevention and control stance of Changchun Auto Expo. Against the 's Changchun Auto Expo firmly established the concept of safety first, actively explored the joint defense and control mechanism, provided more service samples for the "standardization of venue services" under the regular epidemic prevention and control, built a professional "firewall" and a "safety net" for this year's auto Expo, and pressed the "recovery key" for Changchun exhibition industry. The Organizing Committee of the Auto Expo also received inquiries from various cities to exchange and learn from the exhibition prevention and control work experience, which set a benchmark for many cities across the country to do a good job in the exhibition epidemic prevention and control work. The Organizing Committee of the Auto Expo also received inquiries from various cities to exchange and learn from the exhibition prevention and control work experience, which set a benchmark for many cities across the country to do a good job in the exhibition epidemic prevention and control work.
Epidemic prevention and control is the top priority of this Changchun Auto Expo. Since the beginning of June, the organizing Committee of the auto Expo has held six coordination meetings, dispatch meetings, on-site meetings and other special meetings to strengthen close ties with Changchun epidemic prevention headquarters, Health Commission of Changchun, Changchun disease prevention and control center and other departments. Under the guidance of disease control experts, the epidemic prevention work flow of the Expo has been further refined. It has not only formed a scientific and complete general epidemic prevention and control plan and prevention and control work manual for the Expo, but also established a leading group for epidemic prevention and control work in conjunction with the municipal health Committee, Economic Development Zone, Changchun International Convention and Exhibition Center and other departments, and established a linkage and coordination mechanism of "territoriality-based and manage at municipal and district levels" to coordinate and lead the epidemic prevention work. According to the general requirements for epidemic prevention and control of large-scale mass events, a joint epidemic prevention and control mechanism of "government departments"+"event organizers"+"venue parties"+"exhibitors of builders" was established. The general principle of epidemic prevention and control is "five musts", namely "investigation must be done", "temperature must be measured", "mask must be worn", "disinfection must be done" and "emergency must be taken".
In addition, the organizers and venue providers have also made sufficient preparations for the exhibition. Not only have they stocked enough materials such as thermometer, washing-free hand sanitizer, protective mask, disinfection carpet, disinfection apparatus and liquid medicine, but they also specially purchased more than 20 mobile phones for scanning and uploading auspicious codes, recorded the circular broadcast of epidemic prevention propaganda, and customized epidemic prevention propaganda boards and signs that are full of exhibition halls. The Organizing Committee has developed and produced a small health screening program, which requires all organizers, exhibition hall staff, security, service, erection and exhibitors to conduct self-monitoring of their health 14 days before the exhibition. On the eve of the exhibition, emergency simulation exercises for epidemic prevention and control and epidemic prevention safety training conferences were organized for many times, and residence itineraries were judged for more than 11,000 staff members to prevent the risk of cluster transmission at the exhibition. During the exhibition period, on the basis of daily prevention and control, the daily total number of people on the exhibition site shall not exceed 30,000 by setting the admission ticket precise to the day; At the same time, a meter-long lines were drawn in the gallery to keep a safe distance for the movement of people. Guide channels for visitors were set up at the popular booth, and special personnel were assigned to guide the visitors to avoid the gathering of people.
Keep up with the Trend and Create a New Fashion Marketing Model
What is different from previous years is that this year's Auto Expo will specially build Hall 1 into a live broadcast hall in online celebrity. It will integrate live broadcast in online celebrity, the most characteristic and topical mode of communication in the mobile internet era, with the Auto Expo in depth, so that the Auto Expo will be more lively and diversified in terms of mass interaction and participation. At the same time, this year's Auto Expo will also join hands with famous video broadcasting platforms such as Tik Tok, Kwai, Huoshan, Douyu, XXunlei, Huya, etc. to invite 300 network talents to carry out the "Auto Expo online celebrity Live Competition" activities, so as to make new energy vehicles, luxury cars, saloon cars and other distinctive models become hot spots, bringing wonderful experiences and interactive benefits to more viewers.
Actively Serve FAW and Fully Support the Development of Local Enterprises
At this Auto Expo, FAW Group presented its "family portrait" at the 9th exhibition hall of Changchun International Convention and Exhibition Center, demonstrating the strong power of national automobile brands.
This year's Auto Expo will actively cooperate with the innovation and upgrading of FAW's brand, with the theme of "Common Development and Glamour Blooming", turning Hall 9 into a FAW-wide brand museum by way of a main venue. With the best service and the strongest guarantee, it will help the auto industry giant realize the dream of becoming a powerful nation in the automobile industry. Through 15 thematic activities, it injected vitality into the local economic development and contributed to the revitalization of the industry, making "joining hands with FAW to help enterprises take off" a special highlight of the auto Expo, and more revealing the rich cultural connotation of Changchun as a city.
All Departments Work Together
In order to fully perform the service and guarantee work required by the epidemic prevention and control, all departments of the organizing Committee of the auto expo have no complaints, are willing to give, and have a strong sense of responsibility and mission to serve for the auto expo. The responsible departments of public security, urban management, fire protection, market supervision, communications, health care, transportation, etc. started with the details of "active service" with a high sense of responsibility, and provided quality service to exhibitors and spectators with care, patience and enthusiasm.
The public security department deployed a total of 22 patrol teams, 3 fixed police receiving points and 2 patrol cars at the scene of the Convention and Exhibition Center, and set up 3 armed checkpoints, 3 armed patrol teams and the municipal traffic police detachment at and around the exhibition area to escort the Expo. The urban management department has arranged nearly a hundred staff to send out sanitation vehicles to clean all roads around the exhibition venue, and at the same time, to rectify all kinds of chaos to ensure that the environment inside and outside the exhibition venue is clean and tidy. The market supervision department strictly controlled the food circulation and food service supervision to ensure the food safety of the audience and staff during the exhibition; The medical department arranged one 120 ambulance every day, and arranged two groups of medical personnel for the on-site epidemic prevention, control, transportation and medical first aid; The communications department deployed more than 30 vehicles and more than 50 maintenance personnel to ensure the smooth flow of communications signals during the rush hour on weekends and ensure smooth live coverage of online celebrity activities in Hall 1; The transportation department adjusted 7 bus lines to set up nearby stations to ensure 2,000 trips per day to ensure the attendance of the Expo. The City Federation of Trade Union organized 100 staff safety supervisors to be stationed at the auto expo to explain safety protection knowledge, investigate potential safety hazards and guide the audience to visit in an orderly manner; The on-site service personnel of Changchun International Convention and Exhibition Center upheld their duties and provide enthusiastic services, and always stick to the frontline of cleaning, sanitation, security, power distribution, flood prevention and other work positions at the exhibition site.
The Visibility and Influence of Changchun have been Improved through Publicity
The publicity work of Changchun Auto Expo, guided by public opinion, aims to create an international auto show, promote the culture of auto city and stimulate the development of the industry, and achieves the expectation of going out and making a sound announcement in national and international media. At the same time, with the help of new network media such as live broadcast platform, WeChat, Weibo, Self-Media, WeChat official account, Tik Tok, Kuaishan, etc., and the use of advanced technologies such as the Internet and mobile clients, the efficiency of the information release of Changchun Auto Expo has been improved, and a rapid and extensive public opinion effect has been achieved.
There are hundreds of news media and nearly 3,000 journalists who have constructed the whole media matrix and publicity structure. It is worth mentioning that the number of media in the surrounding provinces and cities of Changchun has been greatly increased as compared with previous ones, which reflects the great charm of Changchun Auto Expo. Media moguls from the auto industry have also come to help: FM103.8, Huge Shuoche, Laotan Shuoche, Guidouche Jiqun, Xcar, Amap Taxi, and many other media live talent have brought too many topics and wonderful columns to the Changchun Auto Expo, with nearly 200 million hits online.
"Changchun Auto Expo is stepping into a new era of national auto show upgrade with a new height, new realm and new feelings. Let's go hand in hand to further boost the development of our city and even the entire province's auto industry, to contribute to the overall building of Changchun International Auto City, to speed up the construction of a modern metropolitan area and to promote the overall revitalization and development of our province." Said Xu Huaiwu, President of the Changchun Committee of CCPIT.
